Many of us are asking about the things that matter most when optimizing a website for we all know that being cognizant of the important aspects of search engine optimization (SEO) will surely lead to a good working-knowledge of search engine optimization. In the optimization of a website, it is necessary to have the right keywords, the right page titles for your page, and a lot of webpage links or backlinks. These three things really matter in the optimization of a website and even if the algorithms of search engines often change, the core matters remain the same—that search engines will always look for the keywords, page titles, and backlinks in ranking websites.
Keywords really matter and for this reason, if you want the search engine to correctly tag your website, you should include in your website keywords that you would want the search engine to associate with your website. Hence, if your business is about “home cleaning service,” your business website should contain the relevant keywords that pertain to home cleaning service.
Moreover, page titles are important. The correct tagging of your website by the search engine usually hinges on the correct titles that you append to your website. Hence, you should use the right keywords and page titles to describe your web pages and website. This will allow the search engine to readily categorize your website accordingly.
Lastly, it is very important that you have quality backlinks in your website. Google, for example, looks for quality backlinks in ranking websites. The greater the number of quality links and backlinks in and out of your website, the greater the chance will be that your website will be ranked higher in search engine results. Yet, it is not enough to build quality links and backlinks; it is also necessary that your links should look natural and of high quality. Even if you create lots of links and backlinks but they are not of high quality, Google may not deem it good to give your website high ranking based on the number of links and backlinks that your website has.
It is also necessary that your web of links and backlinks have grown naturally. Google may look closer into your link-building activities if the growth of your links looks unnatural. The worst scenario that may happen if Google sees that the growth of your links and backlinks are unnatural is that your website may be slapped with penalties. Hence, an SEO expert would sometimes advise you to stagger the growth of your links and backlinks to make it look more natural to Google.
My friend, for example, in Atlanta was so much enthusiastic in building backlinks. He made use of black hat tricks to ensure that the growth of his website’s backlinks was quick. He realized the importance of making his backlinks look natural only after he was slapped by Google with penalties for blatantly increasing his backlinks unnaturally. Hence, he has to create another website based on the best atlanta web designer reviews and with the help of the best web designers and SEO expert of that city.